Coinbase Expands into U.S. Prediction Markets and Beyond

A Bold Step into the “Everything Exchange” Era

Coinbase, one of the world’s largest cryptocurrency exchanges, is making a decisive move to broaden its offerings well beyond digital assets. The company is targeting real-world assets, equities, early-stage token sales, derivatives, and prediction markets, aiming to become an all-in-one trading hub.

Gradual Rollout with Regulatory Approvals

Max Branzburg, Vice President of Product at Coinbase, told CNBC that the shift will unfold in stages. Each new feature will be introduced only after securing the necessary licenses in respective jurisdictions.

“We want to bring all asset classes on-chain — from stocks to prediction markets and more — to create a faster, more accessible, and truly global economy,” Branzburg said.

Following a Growing Trend

The move aligns with a broader market shift in the U.S. and abroad. Platforms like Kalshi have already demonstrated how prediction markets can rival — and sometimes outperform — traditional sports betting in engagement and profitability.

This strategy mirrors the path taken by Robinhood, which diversified into multiple financial products. Similarly, Gemini and Kraken are also expanding to strengthen their market presence.

Prediction Markets as a “Source of Truth”

Coinbase’s interest in prediction markets isn’t new. Earlier this year, CEO Brian Armstrong described them as a “better source of truth”, hinting that the company’s expansion into this space has been in the works for some time.